Customer success. Technical project management. Digital products. A healthy suspicion of unnecessary complexity.
I'm Marty. I like making complicated things simpler, useful things better and interesting things slightly more interesting.
My professional life has mostly involved helping organisations make sense of customers, technology and the awkward space between the two.
Outside work I make things, write things, research things and occasionally wonder why I started another project.
More than 15 years across the private and public sectors, generally in the places where customers, technology and complicated processes collide.
I move comfortably between a technical discussion, a customer problem and a boardroom conversation — usually without translating the same sentence three times.
I work at the intersection of customers, technology and operations.
Customer journeys, teams, processes and relationships that actually survive contact with customers.
Turning ambiguous requirements into something people can understand, build and operate.
Finding the friction, understanding why it exists and removing it without adding three new layers of bureaucracy.
Research, validation, content, systems and practical implementation for small digital businesses and experiments.
Placeholder copy for scroll testing. Somebody has to stay calm while the dashboards go red, work out what actually broke, and tell everyone the truth in language they can act on.
Placeholder copy for scroll testing. Interviews, service maps and the unglamorous work of finding out what people actually do rather than what the process document claims they do.
Placeholder copy for scroll testing. Fewer numbers, better chosen. A report nobody reads is an expensive way of feeling organised, and most dashboards are a monument to that idea.
Placeholder copy for scroll testing. Contracts, roadmaps, escalation paths and the occasional firm conversation about what was promised in the sales deck versus what shipped.
Placeholder copy for scroll testing. Documentation people can follow, handovers that survive annual leave, and rituals that earn their place in the calendar instead of filling it.
Placeholder copy for scroll testing. Enough structure to keep the work moving and not one meeting more. This last card exists mainly so the scroll runs well past the fold.
The things I build when curiosity gets the better of me.
A deliberately opinionated music recommendation engine. Four tracks. No Spotify. YouTube for playback. Because four is enough.
AEO research and tooling focused on how answer engines understand, represent and recommend businesses.
Plain-English guidance for travellers trying to work out which eSIM to buy and why the cheap one keeps failing.